Bad news for both the old and new spin doctors of the content world

November 27, 2008

In a previous life, I was the CTO of a traditional document and records management software vendor.  If that sounds like using the latest and greatest technology to make the worlds most dull applications, you’re on the money.  The market in which we operated eventually morphed into the “Enterprise Content Management” space, which included everything from web content management to imaging, and from archiving to surviving the email deluge.

One huge issue faced by this market was the clash with Web 2.0 technologies, including the ideas of free-from collaboration, social tagging, microblogging, and more.  Both sides of the technology space were adamant that their views trumped the others.

“You gotta keep control.  Audit, security, compliance, blah, blah, blah, blah. Without a structure classification, blah, blah, blah”  This style of thinking was also responsible for some of the most sadistic user interfaces ever inflicted on humanity.  The other side’s retort was usually along the lines of “No way man, don’t oppress our folksonomies with your corporate downer.” (OK, my impression of a hippy software PR person is a little lacking).

Interesting news from The Register shows that the extreme spin on both sides is pretty far from the real world.  In their recent survey, they found that organisations don’t care, and don’t find utility, in any of the compliance crap vendors harp on about with Web-2.0-ified collaboration tools, and equally that no one cares about the latest fads in twittering or tagging.

What we’re really interested in is better uses for the information they already have, and the tool getting out of the way so innovation and ideas can flourish.  Who’d have thought?!


One Response to “Bad news for both the old and new spin doctors of the content world”

  1. goodgord said

    This is driving me crazy. I was back in the EDRM consulting game today. Trying to reconcile the fundamentally opposed forces of compliance and productivity. We have to catch up and talk business. There’s a way to do this.

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